MetWest Terra Hospitality is comprised of seasoned luxury hospitality professionals, operating and developing a dynamic collection of hotels and resorts in spectacular locations. MetWest Terra Hospitality also provides development and asset management services for investors, financing institutions, and owners. We drive revenues and streamline expenses with a superior grasp of hotel operations, short and long term financial profitability and product positioning.
MetWest Terra’s expertise and experience in hotel management extends from a long and rich history with leading hotel companies. With a growing portfolio of western region hotels, MetWest Terra’s management goals are to drive:
In order to accomplish these goals MetWest Terra has developed a comprehensive assortment of revenue generation, service, and expense management tools and techniques. We believe in both driving the top line and controlling the flow through to maximize the bottom line in order to create a truly profitable hotel for its ownership. MetWest Terra creates strong business leaders at all levels through a systematic and structured business management approach. We educate our teams to be responsible entrepreneurs, driving revenues where possible, while also understanding the intricacies of managing the details of expenses. With collaborative, logical, and achievable forecasts, MetWest Terra promotes team buy-in and a comprehensive understanding of the big picture. Below are some of the tools utilized to measure and achieve MetWest Terra’s specific goals:
Asset Management is an area in which MetWest Terra can offer its expertise today for properties that are struggling in the current market and are encumbered by long term management contracts. Because MetWest Terra has significant experience repositioning properties in depressed economies, our “outside the box” approach to bottom-line driven decisions can greatly benefit owners who are unwilling or unable to complete a full management conversion. Our asset management fees are flexible and in most cases have strong ROI’s with short term payback.
MetWest Terra may be enlisted to drive financial performance in a variety of hospitality products. Currently, MetWest Terra is the asset manager of a diverse portfolio of property types ranging from the Four Seasons in Palm Beach and Baltimore to select service properties in Fresno and Morgan Hill. Our team of seasoned operations, finance, and marketing professionals will assist with reviewing monthly financials, operating criteria, annual business plans, marketing plans and strategies as well as operators’ compliance with performance goals and adherence to operating agreements.
RENOVATION
MetWest Terra has capital available for hospitality renovation financing. This capital will continue to be used to renovate existing underperforming assets in order to reposition properties for their highest and best use. MetWest Terra looks at capital deployment for projects on a line item use basis, demanding short and long turn ROI for each investment. Renovation financing for projects can be structured in a variety of ways including mezzanine financing, preferred equity, and sliver equity depending on the needs and scope of work to be completed.
ASSET RECAPITALIZATION
Because MetWest Terra is well capitalized with access to flexible financing it is able to recapitalize assets efficiently and effectively. Through primary and mezzanine loan acquisitions, key capital placement, sliver equity, and JV partnerships MetWest Terra is able to structure a property’s required capital mix with management expertise.
PORTFOLIO PURCHASES
MetWest Terra has the experience and resources to execute a variety of structured acquisition strategies including portfolio purchases, mergers and acquisitions. Although MetWest Terra is highly selective in its transaction criteria, investment amount is not highly weighted within this criterion. Opportunities where MetWest Terra can add significant value and receive reciprocal value in return are the key factors in determining an opportunity’s strength.
ASSET RECAPITALIZATION
Because MetWest Terra Hospitality is well capitalized with access to flexible financing it is able to recapitalize assets efficiently and effectively. Through primary and mezzanine loan acquisitions, key capital placement, sliver equity, and JV partnerships MetWest Terra is able to structure a property’s required capital mix with management expertise.
PORTFOLIO PURCHASES
MetWest Terra Hospitality has the experience and resources to execute a variety of structured acquisition strategies including portfolio purchases, mergers and acquisitions. Although MetWest Terra is highly selective in its transaction criteria, investment amount is not highly weighted within this criterion. Opportunities where MetWest Terra can add significant value and receive reciprocal value in return are the key factors in determining an opportunity’s strength.
MetWest Terra treats each property as a unique asset and diligently reviews the site, market, and ownership needs for optimal positioning before pursuing any development. This specific branding and positioning concept is then applied to every decision made in the development and operation of the asset.
Due to the team’s diverse background, MetWest Terra provides everything from full-service turnkey renovation and rebranding experience to an a la carte menu of services specific to an asset’s needs. Our team members have extensive experience managing projects from a variety of positions. Because of this diverse experience we are able to adapt to specific project needs and ownership concerns while ensuring consistent brand identity, product delivery, and asset value.
MetWest Terra uses the basic principles of supply and demand when repositioning an asset, creating a formula for product differentiation which capitalizes on unrealized or underserved demand. Repositioning can be as simple as a marketing product relaunch and rebranding strategy, to a capital intense new product development. However, whatever repositioning strategy is pursued, the first step is always market research and stakeholder buy-in. MetWest Terra was built on a foundation of aligning interests with its financial partners, guests, communities, and the environment. Through this strategic alignment we are able to create long term social, environmental, and economic returns for our internal and external partners.
A commitment to sustainability underscores all MetWest Terra efforts. It drives the operations and services, as well as business principles. MetWest Terra believes that environmental sustainability and financial sustainability can not only co-exist but can catalyze each other when managed effectively.
From the LEED Silver Certified Hotel Terra, Jackson Hole to the restoration of the historic Casa Madrona in Sausalito, MetWest Terra is driving environmental responsibility through its properties. The company looks at sustainability with a whole systems approach and applies it throughout its ongoing operations and all capital improvements.
MetWest Terra sets itself apart because of its in house LEED management expertise, an increasingly critical component of hotel management. Despite the growing movement toward LEED Certification in the hotel industry, often LEED for new construction, renovation, or existing buildings is cost prohibitive because of the required need for external consultants. Our team is the only hospitality specific firm that has internally managed the LEED certification process, substantially reducing costs and ensuring the desired result.
© 2010-2012 MetWest Terra Hospitality
